A year full of innovations.

To discover new ideas and thought processes, the company Erdrich organized an internal idea competition. The idea behind it was to stimulate employees’ thinking and generate new ideas based on unusual images, drawings, and texts. The entire competition was held under the motto “Thinking outside the box,” which is also reflected in the design. The shapes symbolize the emergence of ideas, which are never symmetrical and perfect, but individual, both in design and in reality. Black and white photographs were used in conjunction with the shapes, leaving plenty of room for interpretation.