We are all dreamers, aren’t we? But we often are too quick to abandon our dreams. WKT’s mission is to encourage young people to dream. The #träumweiter marketing campaign shows young people continuing to dream and turning an internship into their dream job. Various videos show the unlimited possibilities of apprenticeships and, above all, the possibilities associated with work that is fun. With their critical views, information overload and aversion to advertising, reaching their audience requires particularly sophisticated and authentic content. An emotional storyboard, sophisticated content, authentic models and a distinctive corporate design make for a successful campaign. Whether you are a baker, chocolatier, gardener, construction technician, pharmaceutical technician, ski construction technician, tyre and vulcanisation technician or textile designer, nothing is impossible. So don’t stop dreaming!