A barrel with a foundation and an eye for the extraordinary.

A gigantic barrel-shaped building, filled with exceptional items. It is almost impossible to embody the variety, uniqueness, regional character, and distinctiveness of the company Diogenes in its brand. Walking through the vast retail spaces opens up completely new per- spectives and ideas that support us in the redesign of the brand. The brand exudes a simple elegance that still evokes honesty and groundedness. To organize the diverse range of prod- ucts, the three divisions are separated by colors from the same color family. Schnaps and distilling utensils, gift items and decorations, wine cellar rooms and furnishings are kept in different shades of brown, which expresses the original raw material of wood that Diogenes extensively engages with. The brand now exudes an amazing harmony that corresponds to the balance and atmosphere in the retail building.